CreditMiner Announces Addition of Equifax to its Soft Bureau Data Portfolio

CreditMiner, the automotive industry's only real time soft bureau access and decisioning solution announces that it will now offer Equifax soft bureau Pre-Screen Data.

CreditMiner, the auto industry’s only real-time consumer qualification through promotional credit inquiry tool announced its agreement today with Equifax, a global information solutions company that provides comprehensive consumer credit, income and employment data, as well as demographic and industry-leading information sources to dealers and lenders.  The agreement gives CreditMiner access to the “Prescreen of One” service, an Equifax solution for individual, real-time prescreens that help consumers by letting them know they are qualified for financing and helps them make more informed shopping decisions. In addition to the deployment of Prescreen of One, CreditMiner and Equifax will continue to develop innovative solutions in data and technology, allowing CreditMiner to maintain its position as the premier solution of all FCRA- compliant consumer credit marketing tools available to dealers today.

"CreditMiner created this real time space, allowing dealers a real-time solution to access consumer credit data that changes the face and profitability of any retail automotive dealership utilizing the tool.  The fact that we were able to establish this relationship speaks volumes as to compliance and functionality of the tools we currently offer,” stated Don O’Neill, V.P. Sales and Marketing, CreditMiner.  “Our goal has always been to provide a solution to dealers that not only increases sales efficiency and profitability, but that lowers their burden of compliance risk.  With a suite of products that adds Equifax data and allowed usage scenarios, we feel it positions us to dominate the space, not just lead it.” 

CreditMiner, DeskMiner and ServiceMiner allows dealers to pre-screen candidates and provide consumers who pass the credit filters, firm offers of credit through its proprietary, patent-pending technology in both vehicle sales and service function areas.

“Our dealers realize that knowledge is power, not just to hold gross, but to be able to provide the consumer with a faster, more efficient, pleasurable buying experience.   With DeskMiner, we put the tools into the manager’s hands to provide consumers valuable, effective offers.”  O’Neill also added, “For example, knowing when to initiate a sale in the service lane with an offer for a loan based on the consumer’s current real-time credit profile is important.  If a consumer is made aware they can obtain financing that either lowers monthly payments or reduces overall finance charges, they are more likely to engage.”

With Prescreen of One, Equifax does not require a dealer to collect a social security number or a date of birth.  This provides dealers with easy access to prescreened offers, without having to collect, handle or store their consumer key identifiers, reducing data security risk. 

“Having access to CreditMiner has given our sales a measurable boost by speeding up the process of qualifying consumers and penciling deals to fund,” said Rodney Back, GM from Dave Edwards Toyota.  “Most importantly, with the addition of Prescreen of One, we’ll have Equifax data to make the offers that suit our customers best, moving the vehicle delivery process along more efficiently.”

“We’re proud that CreditMiner has chosen to deploy our Prescreen of One solution within ServiceMiner and DeskMiner,” said Gary Hughes, General Manager of Automotive Services at Equifax.   “Dealers everywhere want fast and convenient access to prescreened financing offers to best meet the needs of their customers, and DeskMiner provides just that. With ServiceMiner powered by Prescreen of One from Equifax, the dealership service team can now reflect a more complete view of the consumer’s purchase consideration, as opposed to a partial view that may impact that sale or consumer later in the purchase funnel.  In today’s retail environment the understood value by the consumer is the fuel that drives satisfied and successful decisions.”

CreditMiner will continue to deliver the only real-time consumer qualification through promotional credit inquiry to automotive retailers, with plans to expand its product offerings in 2015 with compliant, transparent, finance driven solutions that allow dealers to increase profitability, and decrease exposure to compliance burdens and potential violations.

For more information on CreditMiner, please visit or call 877-213-7042.

About CreditMiner

With its proprietary process, CreditMiner allows dealers to instantly Pre-Screen consumers in Real Time, without the need for a consumers SS# under rooftop with DeskMiner, Online with VCC, and in the service lane with Service Miner. Our competitors? They provide Dealers with static, dated credit data with static decisioning models. CreditMiner is the only automotive solution that allows Dealers to instantly receive live bureau pre-screened leads from their website, replacing their long form Credit Application page. With extreme conversion compared to your current application page, CreditMiner averages over 286% conversion increases. If we don’t at least double your online application conversion, you don’t pay that month’s fee. It is that simple.

Our soft bureau solutions allow you to sell the right car, to the right customer, EVERY time! Contact us today for a Demo, and let us show you how CreditMiner can change your operation into a more profitable, higher converting, and lower compliance burdened dealership today.

About Equifax

Equifax is a global leader in consumer, commercial and workforce information solutions that provide businesses of all sizes and consumers with insight and information they can trust. Equifax organizes and assimilates data on more than 600 million consumers and 81 million businesses worldwide.  The company’s significant investments in differentiated data, its expertise in advanced analytics to explore and develop new multi-source data solutions, and its leading-edge proprietary technology enable it to create and deliver unparalleled customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 19 countries and is a member of Standard & Poor's (S&P) 500® Index.  Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. In 2013, Equifax was named a Bloomberg BusinessWeek Top 50 company, was #3 in Fortune's Most Admired list in its category, and was named to InfoWeek 500 as well as the FinTech 100. For more information, please visit